Hyperchoice: Strategies for Winning in the Age of Options
(Room Grande Ballroom)
27 Feb 19
9:15 AM
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10:00 AM
Speakers: Dave Henkes and Lizzy Freier –Technomic - Consumers today process myriad options from the moment they start planning an occasion. Choices abound, from where to access information about adult beverages (apps, web sites, tasting rooms) to venues at which to imbibe (stay in and order delivery, go out to a restaurant, visit a movie theater or bowling with food and drinks) and, with the rapidly changing regulations, what to consume (adult beverages, cannabis, both). Explore how consumers navigate these many options, what’s needed to stay top-of-mind and win the occasion, and the implications for the future of the on-premise.