VIBE 2019

Is the Number of Draft Beers Crippling the Industry? (Room Harbor 3)

26 Feb 19

3:00 PM - 4:00 PM

Moderator: Cian Hickey- MicroMatic Speakers: Jason Garrison-Anheuser-Busch, Meri Wick-Heineken, Marc Sawyer-World of Beer, and Jonny Stringer-Craftworks Restaurants - Managing a larger draft portfolio is a challenge for the retailer. The beer wholesaler has traditionally been the cornerstone of brand building for the industry however the pressures of managing an expanded portfolio has in many cases diluted their ability to support brand development as in years past. The days of placing a draft handle and having it stick for years are gone. This seminar will explore the impact of the Craft Beer Explosion on the beer wholesaler’s operations and how that has impacted suppliers. retailers, and consumers alike. Rate this Session - TAKE SURVEY

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