VIBE 2019

Get to Know Gen Z (Before It's Too Late!) (Room Grande Ballroom)

26 Feb 19

3:00 PM - 4:00 PM

Speaker: Aimee Harvey - Technomic - As Generation Z joins the ranks of legal drinking age consumers, the time is now to understand consumers age 21-26 – their demands, decision drivers and expectations. What prompts them to visit a particular establishment? What might entice them to stay at home? Which types of adult beverages resonate, and what factors influence drink selection? Do Gen Zers differ from Millennials at the bar and if so, how? These and other questions will be answered as Technomic shares current insights about this large and diverse generation that’s already influencing the trajectory of the adult beverage business. Rate this Session - TAKE SURVEY

Home Sessions