Trends and Influence on Consumer Behavior
(Room Grande Ballroom)
26 Feb 19
10:35 AM
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11:20 AM
Speakers: Jack Li and Colleen McClellan-Datassential - Datassential will explore the latest trends impacting adult beverages but more importantly, reveal what consumers are drinking, when and why. Together, we will uncover what the ‘second drink’ looks when imbibing away from home and how that may change depending on the occasion or time of day. This session provides an overview for how to begin to think about your menu. Join Datassential in a hands on break out session to apply these learnings more deeply toward our millennial guests.