In today’s world, with so many marketing channels available to retailers, it’s more important than ever to have cohesive, consistent messaging that positively reflects your brand. At Orgill, we call that Integrated Marketing. Integrated marketing is the process of developing campaigns that have one key goal - a consistent promotional message across all channels.
With more and more retailers entering the world of eCommerce, and the digital marketing space growing exponentially each year, it’s more important than ever to plan ahead for marketing your brand online. Orgill’s Promotional eCommerce platform is a great stepping stone for planning that process.
Learn the best practices for adding eCommerce into your integrated marketing plan, we hope this workshop provides you with the tools you need to step onto this new platform and use it to tell shoppers about your brand and the value you offer.
Attendees will learn:
- Best practices of doing Integrated Marketing.
- Why it’s important to have a digital presence.
- Mechanics of using Promotional eCommerce in your marketing campaigns.
- Practical examples of integrated marketing campaigns that include digital
- How to use tools and planning documents formatted to support integrated marketing campaigns