Orgill Spring Dealer Market 2019

Five Marketing Battle Strategies that Work (...And some that don’t) (Room Learning Center C)

22 Feb 19
11:30 AM - 12:30 PM

Tracks: Brand Building Clinic, General Session

Marketing is hard. And winning the battle to attract customers can feel impossible. Even in today’s noisy, ever-changing world of social media, digital ads and YouTube, we’ve found some great strategies that any retailer can use to cut through the noise and connect with customers. In this panel discussion, we’ll share marketing tactics that work with examples from large, multi-location stores, to small, single-location stores...and everything in between.

Attendees will get the inside-scoop from great integrated marketing campaigns produced for independent retailers like you, and we’ll explore how we can leverage those ideas for campaigns that will work in your markets. We’ll also share some key planning and execution shortcuts to make each strategy successful and discuss how to measure the results created by these efforts.

And don’t forget - There will be lots of time for Q&A. So come prepared with questions, ideas, and marketing initiatives of your own, and we’ll see how we can help!

Attendees will learn:

  • Real-World marketing examples that effectively grow sales and profitability.
  • Proven battle tactics that independent retailers can use to drive traffic to their stores.
  • Ways to cut through the noise and efficiently communicate to your customers through multiple types of media.
  • Quick and easy planning tactics to support your own integrated marketing campaigns.