This seminar workshop will explore independent dealers’ burning question of why some customers don’t shop their store(s) and why other customers don’t shop more often.
Non-customers are a significant growth opportunity for all dealers. This market information packed session will identify the major factors that create “non-customers” and the issues that contribute to store avoidance and customer dissatisfaction.
It will examine non-customers:
- Overall,
- By key demographic segments,
- By gender and generation, with a focus on the emerging Gen X and Millennial customers,
- By wants and needs:
- People and service expectations
- Product expectations
- Price perceptions and expectations,
- Location and convenience expectations,
- Brand image,
- Market awareness, customer communication and advertising and brand message recall.
Data presented will include industry research and information from The Farnworth Group and numerous other sources. It will also provide “local market” perspective from The Farnsworth Group’s proprietary industry database.
This session is a must for owners, senior management and staff involved in brand management, growth planning and marketing.