Orgill Spring Dealer Market 2019

Sessions Speakers Exhibitors Floor Plan Buzz

The Power of Your Local Brand (Room Learning Center B)

22 Feb 19
11:30 AM - 12:00 PM

Tracks: General Session, Retail Services Clinic

Locally branded dealers can successfully compete against national chains. 

This session will review the key results of recent research conducted by The Farnworth Group examining the value of the local brand in today’s market.  The research, sponsored by Orgill, investigated local brand value by:


Shopper characteristics including:

  • Gender
  • Age
  • Income
  • Do it yourself activity level
  • Shopping frequency
  • Type of market (rural, suburban, metro)
  • Affiliation with national brand
  • And more.
This session is a must for companies wanting understand the value of their local brand in the marketplace and how to better leverage this power brand asset.