Successful retailers execute merchandising with a consistent strategic approach to drive sales increases. Stocking the aisles and walls with good products is not enough in today’s competitive environment. There are some simple merchandising tactics that separate the good from the great. Understanding how to maximize real estate inside a store is not rocket science, but it does take planning. Learning how to use the right mix of merchandising methods in the right parts of your store will help you increase volume and profitability.
The clinic will teach how to plan and execute merchandising throughout your store. These strategies are not limited to promotional products but also for everyday staples that keep your store looking fresh and drive more business.
Attendees will learn how to:
- What tools and resources does Orgill have that make merchandising easy
- Understanding your floor map and how to use it for product placement
- How to buy the appropriate amount to support the promotion
- How transaction size can increase with traffic and impulse or add on sales
- How to build an end cap and where to find examples on Orgill.com / Orgill.ca
- Why it’s important to call out promo pricing in-store
- The importance of stock recovery on end caps and stack-outs
- How to test if your store is set for the promotion
- The benefits of rotating end caps and stack-outs
- See live examples of promotional and everyday end caps and how they align with marketing
- What kind of increase each method of merchandising can add to sales