Tracks: Brand Building Clinic, Toolbox
Interested in improving your current email marketing? Or are you trying to figure out how to get started without wasting time and energy? This clinic will feature best practices for successful email marketing and program enhancements. Learn how current privacy laws and CANSPAM compliance impacts gathering email addresses, list segmentation, best practices on subject lines, send frequency and content. Attendees will also learn how to utilize this information within the new BrandBase email feature and possible upgrade opportunities.
Attendees will learn: