Orgill has fortified their partnerships with large national brand power tool companies in an effort to help you promote power tools while remaining competitive AND profitable! By attending this clinic, you will learn more about the Promotional Minimum Advertised Pricing (PMAPP) buying program available to Orgill customers. This program allows Dealers to compete with big box retailers and e-commerce on DEWALT®, PORTER-CABLE®, MILWAUKEE® and MAKITA® branded power tool products.
To take advantage of this program, Orgill Dealers will need to understand the nuances of MAPP and PMAPP rules, and the guidelines of this new program. Dealers have a tight, but usable window for buying, promoting, and selling these brands at a valuable discount. Learn from fellow retailers about how they’ve become profitable with power tools by using Orgill’s PMAPP buying program since its introduction in January 2018.
In this session, Dealers will learn:
- What MAPP and PMAPP are intended to do
- Why PMAPP should be important to your business
- How and when to buy power tools offered on PMAPP buying programs
- The available marketing and merchandising resources available to those that procure from the PMAPP buying program
- Selling the value proposition to your customer and your marketplace
- “In Real Life” results from fellow retailers