It’s true what they say - You’ll never have a second chance to make a great first impression. Think of how this applies within a retail environment. What are you communicating to your customers once they cross the threshold into your store? What image are you portraying currently? Could the feeling you emanate in the first forty feet be improved upon?
During this workshop, Don Pasley and Catherine Vaugh will review with you the critical details to pay attention to within the first forty feet of your store’s threshold. This includes everything from lighting and cleanliness, product line features, promotional offerings, customer service, and loss prevention. The combination of these elements in the first forty feet sets the tone for the rest of the customer experience throughout your entire store.
Attendees will:
- Review real life case studies of retail environments, including “Before & After” first forty feet makeovers.
- Observe what our retail competitors and other retailers do in their first forty feet.
- Learn the importance of seasonal flex and high rotation areas.
- Receive floor plan guidelines for the first forty feet and beyond.
- Understand how to maximize in-store real estate for promotional and impulse offerings.