Orgill Spring Dealer Market 2019

Creating Documents in BrandBase - Design Tips & Tricks (Room Learning Center C)

21 Feb 19
10:00 AM - 11:00 AM

Tracks: Educational Workshop, General Session

Orgill’s BrandBase software provides all the tools you need to execute great marketing materials such as circulars, flyers, shelf-talkers, postcards, and other ready-for-print marketing tools. Using powerful features, this easy-to-use design and production tool offers many time and cost savings while producing compelling marketing pieces. Wondering where to start? We’ll help you with tips and tricks that will make your designs pop out from your competitors.

This workshop will show you how to work within BrandBase’s interface while applying standard design principles. Learn about new capabilities such as our new email interface and Facebook/Instagram graphic generator.

Attendees will learn:

  • Visual Branding
    • Planning your circular for maximum impact
    • Fonts and typography standards
    • Using Backgrounds and images
    • How to maintain a consistent style and brand
    • Use of Save/Was story

  • BrandBase Tools
    • Creating a Document and locating it later
    • Tricks
      • Nudging using the keyboard
      • Shift + Drag
      • Aligning Headers
      • How to adjust shifting text on proofs

  • Common errors and how to avoid them
    • Text overrun
    • Lack of transparency on images
    • Overcrowded or “empty” pages
    • Scaling of product photos

  • New Features
    • Email Marketing