In the age of Amazon and big boxes, how is it that independent home improvement retailers still find ways to not only survive but thrive? In this fast-paced session we will look at the top tactics progressive independent retailers are utilizing to create, promote and reinforce their brands within their trading areas. From hyper-focused service to passionate product curation,
attendees will learn the tricks of today's most progressive independent operators.
Attendees will:
- Learn best practices for developing a local brand
- Learn what differentiators are resonating with today’s consumers
- Gain a better understanding of how to accentuate their unique, local features to stand out from other retail offerings.