Orgill Spring Dealer Market 2019

Interested in improving your current email marketing? Or are you trying to figure out how to get started without wasting time and energy? This clinic will feature best practices for successful email marketing and program enhancements. Learn how current privacy laws and CANSPAM compliance impacts gathering email addresses, list segmentation, best practices on subject lines, send frequency and content. Attendees will also learn how to utilize this information within the new BrandBase email feature and possible upgrade opportunities.

Attendees will learn:

• Gathering Email addresses and the Laws
  • CANSPAM law compliance
  • Privacy page visibility
  • Opt in/ Opt out methods
  • Ways to incentivize your customer to sign up

• List Growth and Maintenance
  • Methods for gathering email addresses
  • Email verification methods
  • How to segment your list and what type of information to gather
  • Maintaining a “clean” list

• Setting Business Goals and ROI on Email Marketing
  • What to expect if you are just starting
  • Basic analytics to watch for
  • Click through actions versus open rate
  • How often you should send an email

• Design and Content Tips
  • Template usage
  • Designing for mobile devices
  • Subject lines - how to compose and things to avoid