Like it or not, Google affects your business. Whether you have a robust website, or just a simple business listing online, it is important to keep information about your stores up-to-date, accurate, and accessible to your customers. In today’s world, many of the things we do as consumers draw information from multiple online sources. Simple tasks like looking up a phone number, getting directions, and even checking store hours requires that your Google My Business listing is fully up-to-date and accurate - or you risk giving your customers the wrong information when they need it most.
In this clinic, we will review the information contained in a Google My Business listing, and learn some simple ways to ensure this information stays up-to-date. We’ll also look at the staggering number of times this data is accessed by your customers and see how Google My Business information weaves its way into many of our everyday tasks as consumers.
Topics covered will include:
- Learn how to claim and control your Google My Business Listing
- Understand why Google often updates your information incorrectly
- See the powerful role reviews play in an independent retailer’s business
- Tips and tricks to add value to your business listings
- Simple ways to keep your information accurate and helpful to your customers