How Digital Media Has Changed the Food System
(Room International Ballroom)
15 Jan 19
4:30 PM
-
5:30 PM
Tracks:
General Session All, TPS General Session
In today's digital and mobile first world, there exists a massive amount of new information and data signals. Marketers have never before had so much insight into consumer thoughts, actions, and intentions. Food marketers must find ways to leverage this data to better understand how their consumers plan, purchase, and prepare the foods they feed themselves and their families, especially as the digital world disrupts the traditional ways of shopping and cooking.