The NGA Show 2020

New Thinking About Boosting Shopper Acquisition, Retention and Engagement (Room Thought Leadership Theater)

25 Feb 20
11:30 AM - 12:00 PM

Tracks: Omnichannel Marketing

Speaker(s): David Kiehle, Senior Vice President, Smart Market, Inc.; Eran Harel, VP, Corporate Development and Strategic Partnerships, APPCARD; Jim Brown, President and CEO, Doc's Food Stores, Inc.

Independent grocers can advance marketing performance in 2020 and beyond. They can leverage personalized customer engagement approaches that bring significant ROI and capture performance analytics. Hear about how retailers are accelerating response rates, redefining trade areas and blunting competitor strategies.