From Mass Marketing to Mass Personalization: How to Optimize Profit on Every Shopper
(Room Thought Leadership Theater)
25 Feb 20
9:30 AM
-
10:00 AM
Tracks:
Omnichannel Marketing
Every consumer is unique, and so are the incentives that motivate them to purchase. So why, in practice, do grocers treat every consumer in the same way? Join Alex Kinnier, GetUpside Co-Founder & CEO, for his discussion about personalization at scale and how it drives trip frequency, larger basket sizes, and more profit for brick-and-mortar grocers. See results from grocers already utilizing this strategy to increase trip frequency by 2x and basket sizes by 15%, with a 47% ROI.