The NGA Show 2020
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Personalizing the Digital Coupons Experience
(
Room
25 AB
)
25 Feb 20
2:10 PM
-
2:35 PM
Tracks:
Omnichannel Marketing
Speaker(s):
Ted Balistreri, Co-Owner, Sendik's Food Markets;
Merrick Rosner, VP ENTERPRISE ACCOUNTS, APPCARD
Today’s shopper expects a personalized experience at every touchpoint of their shopping journey. This includes the offers they receive from their favorite retailers, even when it comes to nationally aggregated coupons. This panel of experts will discuss the various ways in which retailers can leverage technology and shopper data to personalize the digital coupons experience from mobile, to email, to web, to in-store kiosk, and even in-lane!
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