For the Love of Baked Goods – Millennials and Gen Z
(Room 26 A)
25 Feb 20
2:10 PM
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2:35 PM
The American Bakers Association, in partnership with The Center for Generational Kinetics, developed a national study on the decision factors driving Millennial and Gen Z consumers’ baked goods choices, shopping preferences, and triggers that influence trying new products. We'll share insights from this study that can help grocers and bakers connect with this critical consumer group.