The NGA Show 2020

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The Evolving Snack Category: Trends and Growth Drivers (Room 24 AB)

25 Feb 20
1:35 PM - 2:00 PM

Tracks: Strategies for Competing

Spurred by the continued shift in consumer lifestyles and eating habits, snack sales continue to outpace total food and beverage sales. As Generation Z adopts snacking preferences started by Millennials, the snack category continues to evolve, resulting in an explosion of innovation, reinvention of traditional categories, and growth. This presentation will discuss why certain snacks are growing and what the future might hold for a category that has expanded to nearly every aisle of the grocery store.