The NGA Show 2020

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Building a Reputation as a Local Leader (Room 25 AB)

23 Feb 20
4:10 PM - 4:35 PM

Tracks: Omnichannel Marketing

While signage and product placement are important, a truly effective local program relies on strong relationships with local producers and creative marketing.  Hear how one independent retailer has demonstrated a true commitment to local by creating strong partnerships with nearby farmers, brewers and bakers and by making local a key component of their marketing efforts.  Discover additional strategies for attracting shoppers looking for locally produced or grown foods and why relationships with local producers is the key to an authentic local program.