The NGA Show 2020

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Using Machine Learning to Drive Trip Frequency, Bigger Baskets and Profitability (Room 25 AB)

25 Feb 20
1:00 PM - 1:25 PM

Tracks: Omnichannel Marketing

Grocers want higher trip frequency, larger basket sizes, and more profit. This is especially true as consumers shop more classes of trade and spread their purchases. Learn how AI-powered personalization works, and why it’s the most profitable way to motivate shoppers to visit more often and buy more in store. See results from grocers utilizing this strategy to increase trip frequency by 2x and basket sizes by 15%, with a 47% ROI.