The NGA Show 2020

E-Commerce 2.0 (Room 28 ABC)

 As consumers use of e-commerce continues to grow, retailers must consider what’s next for their programs.  Store design and layout to accommodate online shopping; cohesive marketing and branding across all platforms; outreach to potential shoppers, including value and SNAP consumers; and compliance with product and privacy regulations are just a few of the key issues to address.  We’ll explore next steps and strategies for advancing e-commerce to the next level.