The NGA Show 2020

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Leading Edge Marketing Tactics – Social Media Influencers (Room 25 AB)

23 Feb 20
3:00 PM - 3:25 PM

Tracks: Omnichannel Marketing

Influencer Marketing has long been seen as the Wild West for retailers and ad agencies uncomfortable with relinquishing control. These new-age strategies have now gained mainstream acceptance with traditional advertisers. The challenge for today's influencer campaigns is striking the perfect balance between exerting control over the elements that require controlling, while still allowing for the genius and authenticity that stems from giving influencers the freedom to create. We’ll look at best practices for using influencers to expand your reach and drive traffic to your stores.