While brands have been making commitments to increase recyclability of their packaging, recyclers struggle to keep up with brand innovation. At the same time, cities are striving for aggressive waste diversion targets and market dynamics are requiring a deeper look at recycling practices and technologies in North America. The attention and pressure on recycling today is leading to new ways of working together across the value chain. Keurig Dr Pepper, a game changer in the beverage industry, has been a pioneer in this work and will share one company’s journey across the value chain with the end destination of recyclable and recycled.