Barry Neal, Partner and US Aftermarket Leader of Roland Berger, will present on strategies for succeeding in the new online-to-offline world. He will provide a framework, recommendations, best practices and select aftermarket case studies to guide suppliers and their channel partners as they navigate the o2o retail supply chain. During AAPEX, participants will be able to complete an online self-assessment of their o2o readiness and receive personalized reports on their specific key improvement areas.