Weird is Important
(Room E451b)
08 May 19
4:15 PM
-
5:00 PM
Being weird is good for business. Weirdness is a core facet of the Mailchimp brand, and a key reason our brand is beloved among the creative community. As all that weirdness built up over time, though, it began to impact Mailchimp’s recognizability and messaging. We decided to evolve the brand in 2018, and had the task of creating focus while staying true to the brand ethos, and empowering our customers, brand builders, to do the same for themselves. This talk explores why weird is important, the nuance of getting weird right, and the effort of evolving a beloved brand while staying true to yourself.