Design is having a moment in the business world. Companies all over are striving to improve their customer experience, build their in-house design teams and edge out the competition. But how do designers get the seat at the strategic table they want and deserve? By quantifying our contribution to the bottom line.
A short history of this design moment and a designer's playbook to success in the company context. Design + the bottom line helps designers succeed as we move toward the time when we will see Design in the boardroom.