The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. The very best creative efforts start with better questions. In this entertaining and interactive session, brand advisor, writer, and How favorite Terri Trespicio will share her question-driven process for coming up with the freshest, most compelling ideas and articulating those messages in ways that stick.