HOW Design Live 2019

Sessions Speakers Exhibitors Floor Plan Buzz

Digital Marketing for Non-Marketers (Room E450a)

07 May 19
9:00 AM - 9:45 AM

Tracks: HOW Marketing Live

This session will provide a general overview of digital marketing tools of which designers need to be aware.
Digital Strategy and Planning
-Understand how to plan, budget and resource effective digital marketing campaigns.
-Understand everything from budgeting, proper channel selection and analytics to reputation management and social customer service.
Ecommerce and Email
-Email Marketing for lead generation, demand gen for B2B and B2C audiences
-Segmentation
Social Media
-Understand how to develop and execute a successful social influencer campaign for your brand
-How to track and analyze each type of content posted across platforms
-Managing and understanding the ever-changing algorithms for social channels