In this powerhouse closing keynote, attendees will meet the customers of the future and the technology moving them. Getting ahead of tomorrow’s disruption today will give forward-thinking truckstop and travel plaza operators the advantage in planning for the future before it is here. On the afternoon of Wednesday, Feb. 13, Volvo and GasBuddy will share how customer expectations and technology are evolving.
The session will kick off with Susan Alt, Volvo's Senior Vice President, Public Affairs, walking attendees through Volvo's plans for the trucks of tomorrow. What is coming and when? What do these changes mean for the drivers who operate these trucks? And, most importantly, what can truckstops do to prepare for their arrival? We've heard from fleets about what they've been buying in recent years and how they are adapting to technological advances, but Alt will present new and important insights from a truck maker about its future plans.
Then Frank Beard, analyst of convenience store and retail trends at GasBuddy, will share insights into customer preferences to help boost revenue beyond fuel. Four-wheel customers only go inside when fueling up their vehicle in one out of every four visits. What makes customers come inside and what prevents them from entering your location? Beard will explain the trend towards experiential retail and share an analysis of location and ratings data.
Get ready to enter the Twilight Zone because we’re traveling to the future.