Create A Digital Marketing Plan to Increase Sales
06 Oct 19
3:00 PM
-
4:15 PM
*Targeted Learning Track - Social Media & Marketing: Separate Fee Required*
Barry Eichner, Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave; Jenni Nagle, Co-Founder and Co-Editor-in-Chief, Lipgloss + Aftershave
Create A Digital Marketing Plan to Increase Sales
Driving sales is the goal of any marketing plan. Knowing how to use the digital space [websites, blogs, email marketing and social media] to help you increase your revenues is crucial. Do you wish you knew a magic system to help you “use” all the digital opportunities to get customers in the door?
In this session you will learn:
• What digital tools a business has available for use
• How your website and blog can be used to attract new clients
• How to use Facebook + Instagram to as a key part of your Digital Plan
• Effective methods of capturing potential client contact information
• How vital email marketing is to get new clients in the door
• The connection between your website/blog, social media and email marketing as part of your Digital Marketing Plan
Barry is the Co-Founder of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, makeup and hair care, as well as other unique personal care items. Barry began his spa career in 2000 and was a vice president for a chain of medical spas. He has been a consultant to the spa and salon industries for nearly 10 years. Based in Philadelphia, Barry specializes in Digital Media Strategy and content creation for product lines, distributors, spas and salons. He is a published writer for national spa trade publications, a published, editorial photographer and a speaker at various spa industry trade shows. Barry is a graduate of the Sutliff College of Business At Bloomsburg University with a B.S. in business administration and a specialization in marketing
Co-Founder and Co-Editor in Chief of Lipgloss + Aftershave, Jenni has nearly 2 decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed large spas and became the Director of Public and Media Relations for a skincare brand. Looking for even more opportunity she created her own digital marketing and public relations firm offering consulting services to international skin care brands, and currently runs Lipgloss + Aftershave, a personal care and lifestyle review website offering fresh, fun and informative reviews of professional and retail skincare products, makeup and hair care, as well as other unique personal care items.