APDT's 25th Annual Conference

Sessions Speakers Exhibitors Floor Plan Buzz

LAB: Solving the Mysteries of Marketing (Room CDE)

Are you a dog trainer without enough dogs to train? Marketing is the key to keeping your business busy, but it’s seldom on any trainer’s favorites list. If you find the whole concept of marketing a bit mystifying (or distasteful or even downright icky), let Gina and Veronica of dogbiz (formerly dogtec) clear the confusion and make you feel much better. In this interactive lab, you’ll learn what makes an effective dog training marketing message (it’s not what you think), and identify yours. Then you’ll put together a powerful marketing plan that you can—gasp—actually imagine implementing (what’s the point otherwise?). And while we aren’t making promises, we think you might even leave the conference excited to get your new marketing plans underway!