2019 NY NOW® Winter

2019 Marketing Plans: Learn, Review, Adjust and Verify (Room 1A05)

04 Feb 19
10:00 AM - 11:00 AM

Tracks: Retail Makeover

You will learn about the importance of customer data and how customer insights must shape your marketing. Barbara Crowhurst will direct you to who your customer actually is, and where the majority of your sales come from. You will find out the 3 different types of customers and how to sell to them. Learn to plan and write an effective Marketing Plan. Learn what all the current and up to date marketing roll out channels are and why you need to link them very closely to your plan. A call-to-action and direct-path-to-purchase must be on your list of to-do’s. Your marketing plan will be more effective after you enrol in this session.