Whether you sell exclusively in a brick and mortar store, online or both, it's critical that every touchpoint your potential and existing consumers alike have are seamless between online and offline. This valuable session delivered by Retail 101: The Guide to Managing and Marketing Your Retail Store Author Nicole Leinbach Reyhle will identify the realities of how today's modern customers truly shop while offering actionable insight on ways you can make sure your store stands out from the rest. From the importance of online reviews to the navigation of product discovery to the impact your branding has on your business and more, we'll unveil the truth behind customer engagement both online and in-stores... as well as what variables help or hurt your brand experience. Expect to gain clarity on how customers navigate their path to purchase, a stronger understanding of what really matters when it comes to store branding and ways to strengthen your marketing and sales efforts alike.