2019 NY NOW® Winter

Instagram for Retailers: Understanding How This Social Platform Can Strengthen Your Store Visibility & Sales (Room 1A04)

04 Feb 19
1:30 PM - 2:30 PM

Tracks: Retail Minded @ NY NOW

Instagram is redefining how customers shop which means retailers need to redefine how they use it. To make sure your store is not missing out on customer visibility or sales, this session will provide a crash course on what you need to know in order to create an Instagram account your customers will want to follow. From what images to post to how to create content that captures attention to understanding stories vs. posts and more, expect to gain clarity to what Instagram truly means for merchants and how you can optimize this for your unique business. Attendees can expect to leave with an action guide to bring back to their stores that will offer them insight on how to make Instagram begin working for them right away. Author, Entreprenuer.com Contributor, Small Business Saturday Spokesperson and Founder of RetailMinded.com will share her top tips on how to use Instagram to grow store sales, visibility and overall customer loyalty in the year ahead.