Building an Email Strategy - How to Retain Customers and Win Their Loyalty
(Room 1A03)
04 Feb 19
1:30 PM
-
2:30 PM
Chances are that you are sporadically sending emails to your customers without any real strategy in place. Don’t worry, you aren’t alone! In this session, we will review the basics of email marketing so you can create emails that engage customers and generate sales. We will discuss the 3 most critical types of emails for any handmade brand and review how to strategically approach your customer segments. We will review tips and tricks for drafting engaging emails.