2019 NY NOW® Winter

Translating the Trend: Finding and Actioning the Right Trends for Your Brand (Room 1A04)

04 Feb 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Does your brand need a design kickstart but you are not sure where to begin? There are many ways to identify future design cues.  Join Hollie Velten-Lattrell and Luma Jawad as they share highlights from “The Center by line lab” their seasonal accessory trend book.  Connect dots through socio-cultural insights and draw connections to identify ultimately what consumers will want.  Learn about how to research trends, source new inspirations and apply to your product range from both a design and merchandising lens.