Domtar Personal Care, a leading manufacturer of high-quality and innovative absorbent hygiene products with manufacturing plants throughout North America and Europe, has been successfully executing a strategy that focuses on creating value for the internal customers of its safety efforts. Efforts that transform safety must be focused on value creation and be perceived as valuable to the employees and leadership. This session explores, in detail, the practical approach taken (and the lessons learned) over the past five years across global locations – leveraging the methodology outlined in the 2013 book, “STEPS to Safety Culture Excellence,” to strategically improve both safety performance and culture.