58th Annual Vegetable & Flower Seed Conference

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

General Session/Vegetable & Flower Seed Division Meeting (Room Grand Ballroom ABC)

Don't miss the largest session of the week featuring timely presentations on our industry's consumer mega-trends, followed by an insightful analysis of the current state of global trade opportunities and challenges. Back by popular demand, ag consultant Don Goodwin will present new data findings on the key trends affecting your business and what the future holds. Then, Bill Lane, Executive Director of Trade for America, will share the latest information on the volatile state of global trade and what your company should prepare for in the years ahead. Finally, Becky Mackelprang from the University of California at Berkeley will provide an introduction to the CLEAR program, working to communicate the value of science. The session concludes with Vegetable & Flower Division business update from Chair Dale Krolikowski of Germains Seed Technology.