As the fastest growing digital media platform, podcasting presents new opportunities for brands to communicate their messaging. David Lee Scales and Chas Smith discuss how they utilize the Surf Splendor podcast network to access a broader audience, tell richer stories, and actively engage their fans. Topics covered include; podcasting 101, the anti-commercial, the value of intimacy, and a new style of loyalty.
David Lee Scales grew up near the beach in Orange County, California and started surfing at age 12. A storyteller by trade, Scales has explored writing, film, and podcasting. In 2013 he established the Surf Splendor podcast network, which now produces 4 surf-related podcasts. Surf Splendor features long form interviews with surf luminaries, including Jamie Brisick, Matt Warshaw, Morgan Maassen, and Chas Smith. Through Surf Splendor, Scales’s goal is to help chronicle surf history while simultaneously dissecting board design and providing commentary on surfing through ongoing open forum discussions between surf industry leaders and Surf Splendor’s listenership. Learn more and listen in at SurfSplendorPodcast.com.
Chas Smith is a bright, hyper-ironic surf journalist, author, and bon vivant from Coos Bay, Oregon; frequent contributor to Stab magazine, ex-contributing editor at the now shuttered Surfing magazine, and co-founder of BeachGrit, a surfing website. Smith’s first book, Welcome to Paradise, Now Go to Hell, a surf-based cultural examination of Oahu's North Shore, came out in 2013. His second, Cocaine + Surfing: A Love Story! is out now. Chas just took the Viewers’ Choice-Feature award for 2018 at the Florida Surf Film Festival for his documentary called Trouble: The Lisa Andersen Story and is currently in the middle of an East Coast Shaper podcast tour.
