2019 ICFF NYC

Creating Purpose-Driven Spaces: What Does it Look Like to Leverage Design for Good? (ASID)

20 May 19
12:00 PM - 1:00 PM

Tracks: ICFF Talks CENTER Stage

Human emotion is uniquely tied to human behavior. An individual’s emotional connection to a space, environment, or culture can provide a strong sense of belonging. This is valuable for developing engagement within spaces we design. As designers, we have the ability to impact behaviors through our design decisions. We must be mindful of this power as we seek a deeper meaning, experience, or contribution to society with our work. It’s important to continuously understand our audience and build spaces that represent a greater purpose and relationship to the activities that happen within, inspiring users and reaching their hearts and minds. In today’s world, everything is so highly competitive and constantly evolving that when designers create purpose-driven spaces, they develop a level of captivation and engagement with the environment which sets them apart.