2019 ICFF NYC

Collaboration Case Study - How brands are increasingly leveraging the growing capabilities of local fabricators to differentiate their spaces through custom furniture.

21 May 19
3:00 PM - 4:00 PM

Tracks: ICFF Talks CENTER Stage

Speaker(s): Brooks Morelock, Designer, Senior Associate, Gensler; Kate Velasquez, Director of Design Strategy, Empire Office; Suzette Subance, Studio Design Director, Associate Principal, TPG ARCHITECTURE; Magdalena Sartori, Chief Creative Officer, The Assemblage; Mark Jupiter, Owner, Mark Jupiter;

Moderator(s): Laura Bindloss, Founder, Nylon Consulting

Despite having more options than ever before, major brands in New York and beyond are finding value in differentiating their spaces through custom furniture design. In tandem with increasing capabilities of local makers, how is this shift affecting how brands conceive of their new spaces, and how has the role of the fabricator changed to accommodate these needs?