Amazon is the #1 search engine in the United States, with almost 60% of product searches starting on the marketplace. And, with almost 50% of U.S. Ecommerce sales volume happening on Amazon, a compelling revenue opportunity presents itself to product sellers. Additionally, with Amazon Business, Amazon’s burgeoning B2B effort, new opportunities exist for B2B vendors to capitalize. Amazon Business is growing quickly, and surpassed $10 BN in run rate revenue in 2018. Amazon presents both opportunities and competitive risks for wholesalers, importers, and distributors, raising questions in the C-suite about how to capitalize on and contend with the Ecommerce behemoth.
How should you approach the Ecommerce giant? Should you sell on Amazon, and if you do, how do you do it? What selling options are available that allow for the most control for brands? In this session, attendees will discover ways to take control of their brand on Amazon, maximize profit, and grow sales, while also learning from Amazon on ways to improve internal Ecommerce efforts. The topic will be presented by Amazon and Ecommerce expert Brian Beck, a 20 year veteran of the online commerce field, and author of the upcoming book “Billion Dollar B2B Ecommerce.”