Fast & Frictionless: The New Reality for Direct-to-Consumer Brands
(Room Central Hall Lobby)
18 Mar 19
10:00 AM
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10:15 AM
Tracks:
Independent Retailer Conference
Becoming a true Direct-to-Consumer (DTC) brand means owning the entire customer experience, from discovery to delivery and beyond. However, many brands are failing to deliver on this promise and still accept a level of friction in their buying journey that isn’t compatible with modern consumer expectation. With more than two-thirds of consumers now reporting poor shopping interactions and an unwillingness to return to brands that don't live up to expectations, customers can and will abandon those brands that don't deliver seamless end-to-end shopping experiences.
This presentation will delve into why the DTC movement represents a seismic shift for retail, with a majority of brands having plans to launch into DTC or expand their channel over the next year, including major names like Nike and L'oreal. The speaker will explain why the implementation of seamless shopping experiences at all ends of the buying journey must be prioritized, and why those brands that hesitate are likely to find themselves left by the wayside.
You will learn about:
● Brand and consumer attitudes around DTC
● The reasoning behind DTC pushback and the risks involved
● The common friction points in a typical DTC buying journey and how to eliminate them
● Why optimizing your brand’s DTC experience is an opportunity that cannot be ignored