Why Are You Failing at Building Your Brand on Amazon and What to Do About It?
(Room Show Floor, Booth #C3124)
18 Mar 19
10:00 AM
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10:45 AM
Your brand is the way your company is perceived—and perception is a powerful thing. Your product and company perception dictates consumer belief and belief drives behavior. The way customer perceives your brand can determine how he or she will engage with your brand and how you can price and profit from that perception. How can you leverage the powerful brand perception of Amazon.com to help propel you current branding? In this session, you will learn how to understand the branding process from start to finish, the proven benefits of branding, how to use branding to influence purchasing behavior, and how to leverage the reach and brand affinity of Amazon.com to rapidly establish your brand story.