Create Opportunities by Better Networking
Do you go to conferences and collect a pocket full of business cards? Do you spend more time talking to people than listening? Ever wonder why everybody at conferences is selling but nobody is buying? Perhaps you are going about it in all the wrong way! Networking at conferences isn't really about what you have to offer, it's about what other people need. Attend this unique session and we guarantee that you will have the opportunity to meet new people. Bring your elevator speech and let our experts tear it apart and help you rebuild it. The objectives for this workshop include: Understanding the basics of networking & what's in it, leveraging your network to create opportunities and generate new revenue, identifying the strengths and weaknesses of your professional network, and simplifying your message.
Kenneth Mall and Chuck Mouranie – EDSI
Maximizing Your Trade Show Investment: A Defined Process for Pre-Show Marketing, Lead Follow Up, Tracking, and Measuring ROI
Attending and or exhibiting at a trade show can be an investment...a very worthwhile one if done right. This session was designed to make sure you're maximizing that investment and measure your ROI accurately. We'll cover pre-trade show marketing for increased exposure and booking at-show meetings. Attendees will better understand lead management and follow up cadences and templates. We will also discuss ways to leverage technology to increase efficiency and improve tracking accuracy. Closing more sales from trade shows isn't magic...it's about proper preparation, defined processes, and execution of marketing and sales efforts!
Josh Curcio - protocol 80, Inc.