Outdoor Retailer Summer Market 2018

University Series: Merchandise Management in the Age of Amazon with Colorado State University (Room The Camp (Booth 56117-UL))

25 Jul 18
11:00 AM - 12:00 PM
This presentation will address various factors, including consumer needs and preferences, competition, sustainability, and technology, that may influence outdoor retailers’ decisions about what products and brands to carry as well as effective practices for merchandise inventory control, merchandise placement and presentation, and merchandise pricing.  Strategies for maximizing sales and profits in the age of electronic and omnichannel retailing also will be discussed.